Standard Font Sizes In Business Cards
Design and material are not the only elements you should think about when you create your custom business cards. In addition to these two, you also have to consider the font you are going to use for your content.
When designing, it is crucial for your business card printing pieces to have the right font and at the same time the appropriate size. Your text should be not too small or too big for your print card. If it is too small, it would be difficult for your target audience to read your information.
On the other hand, big letters just do not appear professional and with your limited space, it would be hard for you to cram all that information. Hence, there are standards that you have to adhere to help you create a distinguished business card without appearing like you do not know what you are doing.
First off, there should be a balance in the sizes of your text in your address and contact information, and your names and title. When designing your text, be sure to have your address and phone numbers between 7 to 8 point sizes. Your name should be 1 point bigger than these two elements. That means that if your address is at 7 point, then your name should be 8. On the other hand, your title can either be 1 point smaller than your address text size or similar to it. Your company name in contrast to all these elements should be from 12 to 15 point sizes.
There is a reason for making these sizes standard ones. If you happen to use different sizes for all your elements, I would not be surprised if your marketing tool looked disorderly and untidy. It will only confuse your prospects and clients. The key is to keep your sizes consistent so that your content would not appear disorganized.
In terms of how large or small should you go with your text, your words should not be smaller than 6 point. Use 5 point if you put everything in capital letters. In your name, it should not be more than 11 point. The address has a maximum of 9 point.
You should also consider the type of industry you are in. Most professionals go for smaller sizes such as 6 to 7 point text, especially for their addresses. Then again, it is much larger when sales agents produce their business cards.
But be wary also of fonts that print particularly smaller than the average size. When you use these fonts, be sure to adjust your sizes 1 point higher so as not to make it difficult for your readers to see your text.
Business Cards to Promote an Airport Shuttle Business
Business cards are among the effective marketing tools that you can use when promoting your airport shuttle services. These can give you the visual identity that you are seeking for your enterprise. Aside from presenting essential business information to your clients, these prints can also be used to advertise the services that you offer. Great design combined with persuasive text and graphics and you’ve got yourself compelling card prints. Your future and current clients can hold to your cards and constantly remind them that you are just a phone call away if they need your services.
Tips on Using Airport Shuttle Business Cards
o Design. You can go over the internet if you need design inspiration for your copy. Some fun and cool design for die-cuts include a bus-shaped one. You can have these printed like a replica of your shuttle buses. Then near the name of your airport shuttle service is written, you can put your name and contact information.
o Check Your Contact Information. Before you submit your copy for printing, check that all the information is correct. It will also help that your business cards include contact details of your shuttle drivers and parking agents. Better yet, you can have specific cards printed for each of your drivers and agents. This way, your clients can contact your people upon arrival.
o Know Your Market. When handed to the wrong persons, marketing materials are wasted because a business will not likely turn them to sales clients. Hence, it is important to remember this when handing out your cards. Identify the market of your shuttle service before you start distributing your copies. It will not be wise to hand out your cards to people who always have their chauffeured limousines, for example. Likewise, you will only waste your prints on people who rarely travel by air.
Establishing visual identity among your prospective clients can be done by handing them persuasive prints. Likewise, correct contact information is necessary for them to contact you should the need arise. Therefore, the factors discussed above should be your basis for your business card marketing. When done the right way, promoting your airport shuttle business through business card prints can give you great benefits.
Select the Right Business Cards to Create a Good Impression About Your Company
Business cards might be small in size but they have a very important role to play in a corporate or commercial environment. In fact, it is unthinkable for a business person to not have a proper card because it serves as a connection between people in the work environment. When you hand them out to others you have the opportunity to tell them more about you and your business than merely names and contact information.
You’ll be quite surprised to learn that people glean a lot of information from the business cards that they are presented. The texture, design and quality of the card are very important because people will be assessing the health and standing of your business based upon these things. In other words, these cards are very important to establish your identity and help people remember you. You definitely want to be remembered for the right reasons, and not for instance because your card has a typo on it or is shabby looking. The cards you print should be able to create a good impression about your business and your name.
You have to choose these cards with a great deal of caution because they are usually the first things that precede you into a face to face corporate meeting. They are so important that they have maintained their relevance in this electronic age. Make sure that you a really reliable company to get these cards printed because quality is of the utmost importance. You should be offered a wide range of paper types and colors to choose from so that the ones you get printed for yourself stand out amidst all the others that make the rounds in business circles. The company should also be able to offer you lots of interesting designs to choose from so that your card looks very unique. You should also be able to rely on your supplier to get them printed and delivered to your desk within a reasonably short period of time.
Money is a very important these days and you need to be able to control costs in order to maintain your profitability. You should therefore be able to get your business cards printed by a company that offers you high quality printing at a very reasonable rate. Look at various options before you select any particular printing agency so that you are perfectly satisfied with the cards you get.